The Elevate Jet App Is a Robb Report Best of the Best Winner for 2026

‍Robb Report has named the Elevate Jet app its Best App in the 2026 Best of the Best Aviation category. The award recognizes Ruby, the proprietary pricing engine that delivers instant, accurate pricing based on three decades of flight data. 

What Best of the Best Recognizes

Robb Report has published Best of the Best for 38 years. It highlights standout brands, places, and experiences across categories like travel, watches, automotive, style, and more. This award exists to spotlight excellence, craftsmanship, and attention to detail at the very top end of the market, and winners are selected as the finest in their field rather than by public popularity. 

In private aviation, client experience has often been siloed to the in-flight experience. 

This award recognizes the technology behind the flight. It signals that what clients experience digitally needs to meet the same standard as the flight itself.

“Hospitality has been our competitive advantage since 1995. What is new is that it now lives inside an app. Robb Report’s Best of the Best tells me we got that balance right. The speed, intelligence, and transparency of technology, with the warmth and presence of a brand that takes care of people.”

-- Greg Raiff, Founder and Chief Executive Officer, Elevate Jet

Why the Aviation Category Matters

The Aviation category is where Robb Report tracks the year's most significant aircraft and aviation experiences. Past winners have included new jets, fractional programs, and membership models. The category rewards true advancement in how people fly privately.

Naming Elevate Jet as Best App within Aviation marks a clear shift. For years the conversation centered on aircraft and program structures. This year Robb Report recognized the technology layer itself, and specifically the way artificial intelligence is changing how private aviation is priced and booked.

“Companies are working tirelessly to get value from AI, but most stall out in proof of concept.  That is where the value dies. A model cannot show what it is capable of inside a test environment. Its power comes from getting it into the world safely, responsibly, and quickly, so it learns from real data. That is what we did with the Elevate Jet app.”

-- Jennifer Wimberly, Chief Technology Officer, Elevate Jet

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Why Robb Report Chose the App

Robb Report pointed to Ruby as a top reason for the selection. Ruby is the proprietary AI engine that evaluates each flight request in detail, delivers instant pricing, and adapts recommendations to individual client preferences. The result is a faster and more personal charter booking experience.

Ruby is built on 30 years of aviation data, and every booking sharpens the engine. Prices are final, and there are no estimates and no revisions. Each quote carries the Elevate Assurance Pledge and the Elevate On Time Pledge, so safety review and backup aircraft access are built into the number a client sees. You can read more about how the engine works in our coverage of the Ruby pricing engine.

“What I love about the app team is that we challenge each other to produce products, not PowerPoints, and we never settle. Every iteration of the app, and of Ruby, the engine behind it, is sharper and more personal than the last. When you book with Elevate Jet, you are buying a promise: safety, experience, and a price that reflects the best value without compromise.”

-- Jennifer Wimberly, Chief Technology Officer, Elevate Jet

Elevate Jet is on a mission to build the most efficient private flying experience in private aviation, from booking to takeoff. That mission now includes shedding light on an industry built on opaque pricing. Anyone can view live pricing on popular routes on our website, nothing is gated. This is what transparency looks like. 

"When you fly private, the air should get thinner, not the service. That has been our mission since 1995 — rooted in hospitality, now powered by technology. Every innovation we build is in service of that."

-- Greg Raiff, Founder and Chief Executive Officer, Elevate Jet

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What Private Flyers Say

How clients move through the app tells us what is working. They open it expecting a clear answer, not a callback. They don’t have to wait for a price, Ruby delivers it in real time. When they want a person, they get an actual human, an in-house aviation advisor, that is already there. That combination, instant intelligence and a human on demand, gives private flyers what the rest of the industry has not solved for. It is what Rawan Haroun, Elevate Jet’s CMO, points to when she describes who the app was built for.

“We built this app for the modern traveler — one who expects instant answers, seamless access, and a human on demand. Ruby, the AI pricing engine powering our app, delivers the intelligence. Our personal travel advisors deliver the experience. Together they’re redefining what private aviation looks like from the inside out.”

-- Rawan Haroun, Chief Marketing Officer, Elevate Jet

Experience It

The award winning experience is available now. Download the Elevate Jet app to see instant, final pricing on private charter. Learn more about our aircraft and solutions, or contact our team to start a conversation.

Elevate Jet. Established 1995.

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